Hotels on hiring spree to meet demand as occupancy nears 2019 levels
By American Hotel & Lodging Association | Special Report
WASHINGTON (Feb. 21, 2023) – Hotel-generated state and local tax revenue will reach new heights nationally ($46.71 billion) and in states across the nation this year, according to state-by-state projections released today by the American Hotel & Lodging Association (AHLA) and Oxford Economics.
Average U.S. hotel occupancy is projected to reach 63.8% in 2023 – just shy of 2019’s level of 65.9%. Staffing is expected to remain a challenge for many U.S. hotels in 2023, as the industry continues to grow its workforce back to pre-pandemic levels.
“Hotels are making significant strides toward recovery, supporting millions of good-paying jobs and generating billions in state and local tax revenue in communities across the nation,” said AHLA President & CEO Chip Rogers. “To continue growing, we need to hire more people. Fortunately, there’s never been a better time to be a hotel employee, with wages, benefits, flexibility and upward mobility better than ever before.”
Florida is No. 2 among 10 states projected to have the highest gross increase in hotel-generated state and local tax revenue from 2019 to 2023.
Hotels across the country are on a hiring spree because they’re looking to fill many of the jobs lost during the pandemic. As of Dec. 2022, national average hotel wages were at historic highs of over $23/hour and hotel benefits and flexibility are better than ever. Nearly 100,000 hotel jobs are currently open across the nation, according to Indeed.
To help hotels fill open jobs and raise awareness of the hotel industry’s 200+ career pathways, the AHLA Foundation’s “A Place to Stay” multi-channel advertising campaign is now active in 14 cities, including Atlanta, Baltimore, Chicago, Dallas, Denver, Houston, Los Angeles, Miami, Nashville, New York, Orlando, Phoenix, San Diego, and Tampa. For more info on the campaign, visit thehotelindustry.com.
Additionally, AHLA affiliate “Hospitality is Working” recently launched the Workforce & Immigration Initiative. The effort is aimed at urging Congress to address workforce shortages with bipartisan solutions to incorporate more immigrants into the American economy. You can learn more about the effort here.
On average nationally, every direct hotel job supports an additional 2.6 jobs in the community, according to the projections. Florida is No. 3 among the 10 states expected to have the highest direct and hotel-supported employment levels in 2023.
Florida, meanwhile is No. 4 among the 10 statesprojected to have the highest hotel occupancy in 2023
- Click here for state-by-state hotel tax revenue projections
- Click here for state-by-state hotel employment projections
- Click here for state-by-state hotel occupancy projections
ABOUT AHLA (The American Hotel & Lodging Association (AHLA))
The AHLA is the largest hotel association in America, representing more than 30,000 members from all segments of the industry nationwide – including iconic global brands, 80% of all franchised hotels and the 16 largest hotel companies in the U.S. Headquartered in Washington, D.C., AHLA focuses on strategic advocacy, communications support, and workforce development programs to move the industry forward. Learn more at www.ahla.com.